SEM

Google Ads Quality Score Optimization Steps

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To increase keywords quality score means working on its three components: ad relevance, landing page experience and expected CTR. A better quality score may lead to a higher Ad Rank in the auctions without changing your bid, so you can now have a lower CPC (or higher in case you improve your avg. position). How […]

SEM

7 Tips for Negative Keywords in Google Ads

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1. Pay attention to match types Match types for negative keywords don’t work exactly the same way as they do for positive keywords. Let’s check them out: broad is actually a kind of broad modified exact really means exact – no close variants here phrase – the order of the words really counts, and again no […]