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March 8, 2019March 11, 2019SEM

Google Ads Quality Score Optimization Steps

To increase keywords quality score means working on its three components: ad relevance, landing page experience and expected CTR. A better quality […]

March 1, 2019March 18, 2019SEM

7 Tips for Negative Keywords in Google Ads

1. Pay attention to match types Match types for negative keywords don’t work exactly the same way as they do for positive […]

October 14, 2018March 18, 2019Account Structure, SEM

What are SKAGs?

SKAGs is a structure technique applied to Google Ads, and it is the acronym of Single Keyword AdGroups. Yes, ad groups with […]

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