March 8, 2019March 11, 2019SEM Google Ads Quality Score Optimization Steps To increase keywords quality score means working on its three components: ad relevance, landing page experience and expected CTR. A better quality […]
March 1, 2019March 18, 2019SEM 7 Tips for Negative Keywords in Google Ads 1. Pay attention to match types Match types for negative keywords don’t work exactly the same way as they do for positive […]
October 14, 2018March 18, 2019Account Structure, SEM What are SKAGs? SKAGs is a structure technique applied to Google Ads, and it is the acronym of Single Keyword AdGroups. Yes, ad groups with […]