To increase keywords quality score means working on its three components: ad relevance, landing page experience and expected CTR. A better quality score may lead to a higher Ad Rank in the auctions without changing your bid, so you can now have a lower CPC (or higher in case you improve your avg. position). How […]
1. Pay attention to match types Match types for negative keywords don’t work exactly the same way as they do for positive keywords. Let’s check them out: broad is actually a kind of broad modified exact really means exact – no close variants here phrase – the order of the words really counts, and again no […]
SKAGs is a structure technique applied to Google Ads, and it is the acronym of Single Keyword AdGroups. Yes, ad groups with just one keyword. It’s sound awful for a big account, but lovely for a small one.Of course, there’s who loves them and who doesn’t. The theory of SKAGs requires that a keyword must […]